Open with the decision-making facts
Use the first two sentences for the property type, approximate size, location, main features and the basic lease offer.
Fantastic commercial opportunity in a great location. This rare unit must be seen to be appreciated.
Better: End-terrace workshop unit of approximately 2,180 sq ft with a full-height roller shutter, separate office, WC and two allocated parking spaces, available on a new lease direct from the landlord.
Describe the accommodation in a logical order
Move from outside to inside, or ground floor to upper floors. Separate the description from the schedule of areas. If an occupier needs loading, extraction, customer access or secure storage, make that feature easy to find.
Use numbers carefully
State whether areas are approximate and what measurement basis was used. Keep square feet and square metres consistent. Make clear whether rent excludes VAT, service charge, insurance and business rates. If a figure is not verified, do not present it as settled.
Replace vague claims with evidence
| Instead of | “Excellent access” |
|---|---|
| Write | “Approximately 1.5 miles from Junction X, with direct access from the estate road.” |
| Instead of | “Ample parking” |
| Write | “Four allocated spaces beside the unit, plus shared visitor parking.” |
| Instead of | “Flexible space” |
| Write | “Open workshop with a separate front office and removable lightweight partition.” |
Say who handles the enquiry
Prospects should know who handles viewings and how to enquire. Measurements, rates, planning and lease terms may need standard caveats, but a page of disclaimers cannot rescue inaccurate particulars. Verify material facts first.
Tell the reader what to send
Ask for the prospect’s name, business activity, preferred viewing times and any access requirements. You’ll have enough context for the first conversation, rather than an unexplained “Is this still available?”